A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. A flyer is generally 8.5” x 11”. Flyers range from inexpensively photocopied leaflets to expensive, glossy, full-colour circulars.
Importance of Flyers
Flyers can help to promote your special event. While social media certainly has its benefits in helping to promote events and generate some awareness and create a buzz around them. It’s also important to remember some of the tried and tested marketing techniques that have been used for years. They can be used to promote anything and everything from a village fete to private jet hire. They can be flat or folded, large or small, thick or flimsy.
Reasons to use flyers for your special event
- Enhance your audience: Flyers provide a great platform to promote special events and reach your audience in many ways including:
- Door to door mail drop
- Newspaper insert
- Street distribution
- Store distribution
- Creative: If you want to promote your special event on a flyer there is so much scope to how creative you can get. You need to make your flyer stand out but also highlight the main message, whether it is a sale or an open day.
- Incentives: A flyer also provides you with the space to include incentives such as coupon codes and vouchers. This is a great way to try and endorse your business.
- Measurable: Coupon codes can often be a great way of measuring how successful your marketing campaign has been. Use your flyer as a measurement tool to establish how successful your event was and what you can learn for the future
